Original Design vs Failed Redesign
My Solution
Rebranding: Royal Mail
This project was a redesign of the British Service Royal Mail in an attempt to resolve a failed logo redesign the company went through in which they chose to return to their original design. I chose to rebrand the company with a simple but elegant look, keeping the royal crown and austerity while modernizing and simplifying the logo. The logo was made in Illustrator and the mockups in Photoshop.
